Year-End 2011 Sales For “DC Universe Animated Original Movie” Animated Titles

Debuting three new feature-length titles in 2011, the DC Universe Animated Original Movie direct-to-video line from Warner Home Video moved over 1.2 million home video units during the calendar year. The above number comes from the three new DC Universe Animated Original Movie titles that debuted this year – All-Star Superman, Green Lantern: Emerald Knights and Batman: Year One – and those numbers are expected to see some growth, though likely slight, during the 2011 holiday season. Note that all numbers listed in this articles are estimated numbers only based on research and market analysis.

Among the three new DC Universe Animated Original Movie titles, the February 2011 All-Star Superman animated feature has moved the most units since its release date, predictably so given it’s early in-the-year release date, moving an estimated 265,000 DVD units and 275,000 Blu-ray units since hitting shelves. Home video retail outlets are expecting the title to finish with nearly 550,000 of combined units sold by the end of 2011. The direct-to-video All-Star Superman animated feature debuted to 187,000 home video units copies sold in its first week of sales, the week ending February 27th, 2011.

The second feature-length DC Universe Animated Original Movie title released this year, released Summer 2011, the direct-to-video Green Lantern: Emerald Knights animated feature has moved 183,000 DVD copies and 204,000 on Blu-ray since its debut. The direct-to-video Green Lantern: Emerald Knights animated feature debuted to 230,000 combined Blu-ray and DVD copies sold in its first week of sales, during the week ending June 12th, 2011. The animated feature experienced a boost in sales with due to the summer big-budget Green Lantern theatrical feature. The Green Lantern: Emerald Knights animated feature is expected to close the year with roughly 390,000 in combined DVD and Blu-ray sales.

Lastly, the final 2011 release under the DC Universe Animated Original Movie banner, Batman: Year One has proven to be a solid seller on the home video market. The title moved 167,000 total DVD and Blu-ray units in its first week, and over 290,000 to date. The majority of sales, over 60%, came from the Blu-ray format. The high-definition format is quickly becoming the dominant avenue for consumers purchasing titles in the DC Universe Animated Original Movie line. The critically-acclaimed direct-to-video animated feature is also expected to finish out 2011 with a projected estimate of 300,000 combined Blu-ray and DVD units sold according to home video retail outlets.

Please note the above sales numbers do not take into account rental numbers, OnDemand numbers or legal download numbers. Sales numbers are estimates gathered through independent research, market analysis and various home media retailing outlets. Additionally, sale numbers from titles released before the 2011 calendar year are not taken into account. Also remember to take into account release date and character marketability when comparing sales numbers for each title.

A detailed look at the sales of each release can be found in the news archives here at The World’s Finest.

Stay tuned for updates on current and upcoming DC Universe Animated Original Movie titles here at The Worlds Finest, including exclusive content and more. More details on the entire DC Universe Animated Original Movie line, including the DC Showcase Animated Original Shorts, can be found here at The World’s Finest special dedicated subsite. Please click on the links below to discuss the assorted releases covered in this article.

Batman: Year One Feature Talkback (Spoilers)
Batman: Year One DVD/Blu-ray Talkback (Spoilers)
DC Showcase: Catwoman Animated Short Talkback (Spoilers)
Green Lantern: Emerald Knights Feature Talkback (Spoilers)
Green Lantern: Emerald Knights DVD/Blu-ray Talkback (Spoilers)
All-Star Superman Feature Talkback (Spoilers)
All-Star Superman DVD/Blu-ray Talkback (Spoilers)

Note: Thanks to everyone for a great year here at The World’s Finest! Thanks to everyone who took the time to visit this site in 2011, and hopefully will continue to do so in 2012. Happy New Year!

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