Debuting three new feature-length titles in 2012, the DC Universe Animated Original Movie direct-to-video line from Warner Home Video moved nearly 1.1 million home video units during the calendar year. The above number comes from the three DC Universe Animated Original Movie titles that debuted this year – Justice League: Doom, Superman Versus The Elite and Batman: The Dark Knight Returns, Part Two – and those numbers are expected to see some growth, though likely slight, during the 2012 holiday season. Note that all numbers listed in this articles are estimated numbers only, based on research and market analysis.
Among the three new DC Universe Animated Original Movie titles, the February 2012 Justice League: Doom animated feature has moved the most units since its release date, predictably so given it’s early in-the-year release date, moving an estimated 615,000 units combined in the DVD and Blu-ray formats since hitting shelves. The title benefited from strong word-of-mouth throughout the year, along with multiple award nominations and recognition for the work of the late Dwayne McDuffie, who penned the feature. The direct-to-video Justice League: Doom animated feature debuted to 265,000 home video units copies sold in its first week of sales, the week ending March 5th, 2012.
The second feature-length DC Universe Animated Original Movie title of the year, released Summer 2012, the direct-to-video Superman Versus The Elite animated feature has moved 206,000 units in both the DVD and Blu-ray format since its debut. The title was easily the lowest profile release in the DC Universe Animated Original Movie line for 2012, barely selling over 130,000 units combined in its first frame, the week ending June 17th, 2012. Criticism of the film’s design work resulted in negative word-of-mouth for the feature, something it was unable to overcome.
Lastly, the final 2012 release under the DC Universe Animated Original Movie banner, Batman: The Dark Knight Returns, Part One has proven to be a solid seller on the home video market. The title moved 210,000 total DVD and Blu-ray units in its first week, and over 260,000 to date. The majority of sales, over 70%, came from the Blu-ray format. Batman: The Dark Knight Returns, Part One is expected to finish out the year with consistent sales thanks to the home video release of the theatrical feature The Dark Knight Rises, as well as the anticipation for the January 2013 release of Batman: The Dark Knight Returns, Part Two.
Please note the above sales numbers do not take into account rental numbers, OnDemand numbers or legal download numbers. Sales numbers are estimates gathered through independent research, market analysis and various home media retailing outlets. Additionally, sale numbers from titles released before the 2012 calendar year are not taken into account. Also remember to take into account release date and character marketability when comparing sales numbers for each title.
Stay tuned for updates on current and upcoming DC Universe Animated Original Movie titles here at The Worlds Finest, including exclusive content and more. More details on the entire DC Universe Animated Original Movie line can be found here at The World’s Finest special dedicated subsite. Please click on the links below to discuss the assorted releases covered in this article.
Note: Thanks to everyone for a great year here at The World’s Finest! Thanks to everyone who took the time to visit this site in 2012, and hopefully will continue to do so in 2013. Happy New Year!
According to various home media retailing outlets and independent research, the recent Superman Versus The Elite direct-to-video animated feature made a serviceable debut on the home video market. The latest DC Universe Animated Original Movie title moved an estimated 131,500 units in its first week, with 42,500 of those sales coming from DVD and 89,000 from the Blu-ray format. Blu-ray sales accounted for an estimated 68% of total Superman Versus The Elite home video sales in its first week, with the high-definition format easily the dominant media. These sales numbers are for the week ending June 17th, 2012, the first week of the availability for the animated title. Keep in mind the sales numbers above do not take into account rental numbers, OnDemand numbers, or legal download numbers. Additionally, please note that the Superman Versus The Elite Two-Disc Special Edition release is currently exclusive to all Wal-Mart chains, though will go retail wide come July 24th, 2012.
To compare, the previous DC Universe Animated Original Movie title Justice League: Doom debuted with an estimated 265,000 copies sold on DVD and Blu-ray editions sold during its debut week in February 2012 – nearly double Superman Versus The Elite‘s numbers. DC Comics Premiere Movie Executive Producer Alan Burnett stated to The World’s Finest in a previous interview that Justice League: Doom exceeded sales expectations.
Above is the cover art for all three separate home video releases for the direct-to-video Superman Versus The Elite animated feature. Click here to read the The World’s Finest review of the Superman Versus The Elite home video release and continue to the Superman Versus The Elite micro-site for more media and content from the animated feature. Click on the links below to discuss both the new Superman Versus The Elite animated feature and its respective DVD and Blu-ray home video releases.
A co-production of Warner Premiere, Warner Bros. Home Entertainment Group, DC Entertainment and Warner Bros. Animation, the direct-to-video Superman Versus The Elite animated feature is now available to own on Blu-ray disc and DVD from Warner Home Video, as well as legal download.
The World’s Finest has caught up with composer Robert Kral for an all-new interview concerning his work on the Superman Versus The Elite animated feature, now available to own on Blu-Ray Combo Pack and DVD, On Demand and for Download. Kral is a familiar name to the DC Comics Premiere Movie animated line (and the Man of Steel), having scored the very first feature Superman Doomsday, among other installments in the acclaimed home video series. Now, Kral takes a few moments out of his busy schedule to answer questions about this latest blockbuster Superman tale and what he has in store for us. Click the image below for more.
Additionally, Warner Home Video has provided six new images from the current Superman Versus The Elite home video release. Click on the thumbnails below for a closer look at each image.
The above content can also be found at the The World’s Finest Superman Versus The Elite subsite, along with exclusive coverage and additional content. Click on the links below to discuss both the new Superman Versus The Elite animated feature and its respective DVD and Blu-ray home video releases.
Click here to read the The World’s Finest reviews of the Superman Versus The Elite animated feature and Blu-ray release.
A co-production of Warner Premiere, Warner Bros. Home Entertainment Group, DC Entertainment and Warner Bros. Animation, the direct-to-video Superman Versus The Elite animated feature is now available to own on Blu-ray disc and DVD from Warner Home Video, as well as legal download.
The World’s Finest presents a new studio-conducted interview, provided by Warner Home Video, for the Superman Versus The Elite direct-to-video animated feature. Continue reading below for an interview with writer Joe Kelly, who adapts his own work from Action Comics into the latest new DC Comics Premiere Movie title. Kelly is a prolific writer in both comics and animation, working on such titles as JLA and Ben 10. Superman Versus The Elite is now available to own from Warner Home Video as a Blu-Ray Combo Pack and DVD, On Demand and for Download. Please note the first thumbnail below leads to a clip from the movie, in the Quicktime format, and the remaining thumbnails lead to high-res images.
Award-winning comics writer Joe Kelly adapts heralded
“What’s So Funny About Trust, Justice & the American Way”
Into engaging, surprising Superman Versus The Elite
All-new DC Comics Premiere Movie available Today in multiple formats
Award-winning comics writer Joe Kelly has crafted an engaging, thought-provoking, action-packed thriller in adapting his 2001 Action Comics #775 classic tale (“What’s So Funny About Truth, Justice & the American Way”) into Superman Versus The Elite, the latest DC Comics Premiere Movie.
Produced by Warner Premiere, DC Entertainment and Warner Bros. Animation, the all-new, PG-13 rated Superman Versus The Elite arrives today – June 12, 2012 – from Warner Home Video as a Blu-ray™ Combo Pack and DVD, On Demand and for Download. Both the Blu-ray™ Combo Pack and DVD will include an UltraViolet™ Digital Copy.
In Superman Versus The Elite, Superman’s effectiveness as a super hero comes into question when a new group of super powerful crusaders, known as “The Elite,” appear on the scene. As super heroes, the Elite know no bounds, and are more than willing to kill, even on a massive scale, to stop villainy — putting them on a collision course with the ever-ethical and decidedly non-lethal Man of Steel.
“What’s So Funny About Truth, Justice & the American Way” was lauded by Wizard Magazine as the “Greatest Superman Story of All Time,” and the magazine ranked the epic tale at No. 21 on its list of the “Top 100 Comics of the last 30 years.” It is arguably Kelly’s masterwork from a career of notable comics, including such titles as Deadpool, Uncanny X-Men, Action Comics and JLA.
Today, Kelly is one-fourth of the comics-oriented quartet known as Man of Action Studios. The group are superstars in the comic and TV animation/action world already as the creators/producers and writers of the megahit, Ben 10. Their Ben 10 empire has generated over three billion dollars in sales based on their four television series and merchandising and now Joel Silver is producing a feature film adaptation of their creation. Ben 10, arguably the most successful youth brand and superhero franchise of the last decade, has also launched two live-action TV movies and is seen in more than 168 countries and 312 million households. Man of Action Studios also created Generator Rex, write/produce Ultimate Spider-Man on Disney XD, and they create/write/produce video games, TV shows, films, comic books, graphic novels, stage productions, etc. Joining Kelly at Man of Action Studios, which began in 2000, are renowned writers Duncan Rouleau, Joe Casey and Steven T. Seagle. The quartet are now in development/production on numerous TV and film projects including The Great Unknown, Kafka, Disco Destroyer and, of course, Superman vs. The Elite. They proudly have their own Man of Action imprint at Image Comics, where they continue to flourish in the creator-owned comics world.
Kelly spoke about the creation of the film, the transition from page to screen, and his favorite scenes in a chat late last week. Here’s what the wordsmith had to say …
QUESTION: For the uninitiated, what was the genesis for the original story of this comic?
JOE KELLY: The germ for the story really came from a very visceral reaction I had to a comic I was reading at the time – The Authority. It was a dark anti-hero comic. I really like The Authority and its characters, but there was an issue in particular that felt like it had pushed the boundaries of what makes a hero and what makes anti-hero. I found myself getting ‘fanboy mad,’ which I don’t normally get. We had an anniversary issue, and I asked Eddie (Berganza) if we could directly address those characters. I wanted Superman to take those characters on. And that became the germ for Action Comics #775.
QUESTION: As Action Comics #775 was a single issue, how much did you need to add to the story to make it a full-length film?
JOE KELLY: We wrote a lot of new content for the film, and it was funny looking back at the comic because I forgot how much is discussed rather than shown. There’s so much going on between the panels. So it was very exciting to get to see the action sequences that were just hinted at. I’d always seen them in my head, now I get to see them played out in animation.
QUESTION: What was the purpose of adding the Atomic Skull to the story?
JOE KELLY: We knew we needed a villain or a character that would externalize Manchester Black’s argument against the revolving door jail policy. We wanted that parallel to be personal and easily identifiable. Originally it was the Parasite, but he’d been used in a recent previous film, so it became the Atomic Skull. And I really thought the Atomic Skull came out very cool. He worked well visually and for the story. Not having Parasite meant we lost a smidgen of the thematic approach – the Parasite really fit well in terms of his name and what he does to the people around him. But that’s just being picky.
QUESTION: Do you have a favorite scene in Superman Versus The Elite?
JOE KELLY: I’m especially proud of the quiet scenes. It’s very difficult to get quiet emotion in animation and to let the silence actually play on screen. But when you look at the quiet scenes in this film — Pa Kent and Clark on the porch, or Lois and Clark on the couch – those scenes really give us the chance to see Superman questioning himself with the people he trusts the most. And those scenes play beautifully in the film.
It’s like in one of my favorite scenes – just before the Elite takes over the airwaves and makes their grand announcement. I think it’s in the original, but it really came to life for me in the film. Lois and Clark are having a little debate, and he asks if she believes that criminals deserve the Elite’s sense of justice and punishment. And she says “Some days I think they do.” That’s just like a punch in the gut. It’s really an awesome scene, especially because it’s one of those moments in animation that you don’t expect. The big battle with the Atomic Skull is pretty great, too. And the finale is awesome. But I love the quiet moments.
QUESTION: Whose sense of justice do you side with: the Elite or Superman?
JOE KELLY: I’m definitely more in the Superman camp. There are plenty of people I get angry about, and the eye-for-an-eye mentality does flash though my head. I think it does for anybody. But at the end of the day, I do believe we need to aspire to higher ideals. Maybe I’m being naïve, and I may not be able to achieve those ideals myself, but we must make the attempt. You’ve got to try. My dad was a cop and he had very strong opinions about this stuff, but he would straddle the line. He had his days when he’d think “kill them all and let God sort them out,” but there were far more days where he believed that the law is the law, even if its broken, and we live in the best country on Earth because of those laws. So that definitely informed my weird sense of justice.
QUESTION: Did the voices of the actors portraying these characters match the voices in your head while writing the film?
JOE KELLY: The voice acting is so good in this film. Robin (Atkin Downes) is such a good Manchester. He’s got all the snark and all the personality, and his line deliveries are so spot on for that guy. It’s funny because everybody says the same thing: you can’t do an actual Manchester accent and expect to be understood, but Robin’s modified Mancunian accent is awesome. And understandable. The rest of the Elite’s voices are perfect: Menagerie is scary and sexy; Coldcast wears his “angry man” on his sleeve; and everyone giggles when The Hat comes on. I can’t say enough about George (Newbern) – I had heard his acting before, and he does such a great Superman. It’s terrific to see George portray the range of emotion he gets to do in this story. And Pauley (Perrette) so knocked it out of the park – I was immediately in love with Lois. Pauley gets all the smarts of the character. The two of them as a partnership really comes across, which is critical to the story. Lois keeps Clark grounded, and she’s literally the only one that can tug on Superman’s cape. Lois can bust his chops, and that comes through in Pauley’s voice. She’s terrific in the quiet moments, as well. Pauley sells it all so, so well.
QUESTION: Are there other stories you’ve written as comics that you could see adapting to animation?
JOE KELLY: In the DC realm, I’m very proud of Justice League Elite because the characters that pick up from this story are darker and very layered. It’s all about how messy you can get before you become a monster. I love that theme. If we could ever pull off Justice League Obsidian, that would be amazing – it’s just an insane, gigantic epic, and to see those characters animated would be incredible.
The above content can also be found at the The World’s Finest Superman Versus The Elite subsite, along with exclusive coverage and additional content. Click on the links below to discuss both the new Superman Versus The Elite animated feature and its respective DVD and Blu-ray home video releases.
Click here to read the The World’s Finest reviews of the Superman Versus The Elite animated feature and Blu-ray release.
A co-production of Warner Premiere, Warner Bros. Home Entertainment Group, DC Entertainment and Warner Bros. Animation, the direct-to-video Superman Versus The Elite animated feature is now available to own on Blu-ray disc and DVD from Warner Home Video, as well as legal download.
The all-new direct-to-video Superman Versus The Elite animated feature from Warner Premiere, DC Entertainment and Warner Bros. Animation is now available to own on Blu-ray and DVD. The new animated feature is loosely based on the acclaimed Action Comics #775 story “What’s so funny about Truth, Justice, and the American Way?” Warner Home Video distributes the direct-to-video animated feature, which is also available on Pay-Per-View, OnDemand and for legal download. The Blu-ray release for Superman Versus The Elite features exclusive extras, including a creative team commentary and featurettes. The cover artwork for the separate home video releases are available below.
Further information on this latest DC Comics Premiere Movie title can be found by clicking the images above. Click on the links below to discuss both the new Superman Versus The Elite animated feature and its respective DVD and Blu-ray home video releases.
Click here to read the The World’s Finest reviews of the Superman Versus The Elite animated feature and Blu-ray release.
A co-production of Warner Premiere, Warner Bros. Home Entertainment Group, DC Entertainment and Warner Bros. Animation, the direct-to-video Superman Versus The Elite animated feature is now available to own on Blu-ray disc and DVD from Warner Home Video, as well as legal download.
Continuing, the Superman Versus The Elite home video release also includes a look at the next DC Comics Premiere Movie title, Batman: The Dark Knight Returns, Part One. Click on the thumbnails below to view a selection of images from the “A Sneak Peek at Batman: The Dark Knight Returns, Part One” featurette available on all Superman Versus The Elite home video releases. The following images are exclusive to The World’s Finest and are not to be removed without permission or credit given.
Batman: The Dark Knight Returns, Part One, the next direct-to-video DC Comics Premiere Movie release, is slated to hit DVD and Blu-ray Fall 2012. Stay tuned for further updates here soon at The Worlds Finest.