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At Super Hero High, iconic Super Heroes like Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, and Katana navigate all the twists and turns of high school. Are you ready to Get Your Cape On? Check out the original official details for DC Super Hero Girls, an ongoing initiative that launched in 2015 by DC Entertainment and Warner Bros. Animation.

Launched in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel partnered to roll out DC Super Hero Girls, an exciting universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential. Featuring DC Comics' most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls plays out across multiple entertainment content platforms and product categories to create an immersive world.

Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years - prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics' icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.

"DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl," said Diane Nelson, President of DC Entertainment. "DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls."

The initial launch of DC Super Hero Girls in Fall 2015 included an immersive digital experience, original digital content and digital publishing - providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories rolled out starting in 2016.

"Developing a Super Hero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience - from content to consumer products - is something we are excited to be doing in conjunction with our great partners," said Brad Globe, President of Warner Bros. Consumer Products. "It's really an honor to be part of this cultural moment and to be delivering a concept so rooted in a relatable and empowered theme that the characters of DC Comics are uniquely able to present."

As master toy licensee, Mattel also collaborated with DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products on DC Super Hero Girls' narrative creation, interactive digital activations and a toy line. Mattel category-leading firsts include a line of characters for the action figure category, an area of the industry that has been primarily developed with boys in mind, and fashion dolls featuring strong, athletic bodies that stand on their own in heroic poses.

"Partnering with the best and being the best partner is of paramount importance," said Richard Dickson, President, Chief Operating Officer, Mattel. "Together with Warner Bros. and DC Entertainment, the DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know Super Hero is a culturally relevant theme and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life."

The Random House Books for Young Readers imprint of Random House Children's Books was also appointed the master publishing partner for the franchise, publishing a host of DC Super Hero Girls titles. Random House's publishing program was complemented by a series of original graphic novels from DC Entertainment. The LEGO Group also helped in building the DC Super Hero Girls franchise, leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of LEGO building sets designed to inspire girls' imaginations. Additionally, consumer products partners around the world have helped to grow a merchandise line dedicated to DC Super Hero Girls across all key categories.

In 2019, Cartoon Network and Warner Bros. Animation revamped the designs and characters in the DC Super Hero Girls franchise, starting with an updated animated action-comedy series from Warner Bros. Animation and based on characters from DC Entertainment. Featuring refreshed character designs and storytelling from Emmy Award–winning producer Lauren Faust (Super Best Friends Forever, My Little Pony: Friendship Is Magic, Foster's Home for Imaginary Friends), DC Super Hero Girls established that the world may know them as Wonder Woman, Supergirl and Batgirl, but not-so-typical teenagers Diana, Kara and Barbara, alongside their Super Hero friends have much more to deal with than just protecting the citizens of Metropolis from some of the most sinister school-aged Super-Villains of the DC Universe. Along with all their friends, foes and frenemies, this squad of super teens navigates the unique growing pains that come when you’re a teenager trying to fight the battles of the world and the battles of growing up at the same time.

The updated series is a global initiative with Cartoon Network and expands the DC Super Hero Girls global franchise. This includes the direct-to-video movies as well as digital webisodes viewed by millions of fans on the DC Super Hero Girls YouTube channel, as well as the DC Super Hero Girls mobile app. Lauren Faust is executive producer with Sam Register (Teen Titans Go!) also serving as executive producer.

Check out the videos below and keep checking The DC Animation Forum for further news and updates on this massive initiative! DC Super Hero Girls brings these classic DC Comics characters to life in a whole new way for a new generation of fans!


 

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