DC Super Hero Girls (General Brand)

Warner Bros. Animation, DC Entertainment Launch First Season Of “DC Super Hero Girls” Animated Shorts

The first season of animated shorts based on the DC Super Hero Girl initiative is now available to watch on the official DC Super Hero Girls website. The debut of the DC Super Hero Girls animated short web-series ties in with the larger rollout of the official DC Super Hero Girls online portal. The complete press release, along with an officially released video of the first DC Super Hero High episode, called “Welcome to Super Hero High,” are oth available to view below.

DCSuperHeroGirls.com Launches First Animated Short
“Welcome to Super Hero High”
Mattel’s New DC Super Hero Girls Action Dolls and Action Figures
Take Center Stage at New York Comic Con October 8-11

Burbank, Calif. – Girls now have their very own Super Hero world, DC Super Hero Girl, where they can play, watch, read and be inspired to discover their full super power potential alongside legendary DC Comics female Super Heroes, including Wonder Woman, Supergirl and Batgirl, in this all-new universe that was created just for them.

DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, announced today the activation of many elements to this highly anticipated initiative, including the rollout of the new DCSuperHeroGirls.com website, which kicks off with the U.S. launch today. A global rollout of the digitally immersive world will begin later this month.

Website, Video and More…

The new DCSuperHeroGirls.com site today debuts the first webisode, of a series of animated digital shorts, titled “Welcome to Super Hero High” that was created by the award-winning Warner Bros. Animation Studio, in partnership with Mattel’s Playground Productions. Today’s launch features a pantheon of DC Comics characters that have been brought to life in a completely new artistic style and aesthetic, through immersive videos, games, quizzes, character photos, bios and more.

In the coming weeks and months the new website will be regularly updated with new animated digital content and previews of upcoming products slated for 2016. In conjunction with the website launch, DC Super Hero Girl will have a dedicated presence across a number of social media platforms, including exclusive DC Super Hero Girl YouTube, Facebook and Instagram accounts, to cater to social media savvy girls and their parents.

DC Super Hero Girls“DC Entertainment has a deep and rich roster of strong female characters – both heroes and villains – that have inspired and empowered girls and young women for decades. From the iconic Wonder Woman and Supergirl, to the complex but compelling Harley Quinn and Catwoman, there is a character to whom every girl can relate, no matter what stage of life in which she currently finds herself,” said Diane Nelson, President of DC Entertainment and President and Chief Content Officer of Warner Bros. Interactive Entertainment. “Girls want to experience the strength, action and optimism of Super Heroes too, and DC Super Hero Girl is part of our long-term strategy to offer a diverse array of strong female characters in a fun and action-packed universe, and through a world of epic storytelling on a variety of entertainment platforms. We could not be more excited and proud to debut today’s first phase of the important new universe for girls.”

New York Comic Con

DC Super Hero Girl will take New York Comic Con by storm as girls and their parents, along with all DC Comics fans, attending NYCC October 8-11 will be the first to see elements of the initiative and experience a variety of activities, including a behind-the-scenes panel session, a look at upcoming products and much more. Fans will also get a sneak-peek at Mattel’s upcoming product line, including first-ever 6” action figures designed for girls and 12” scale action dolls featuring strong, athletic bodies that stand on their own in heroic poses.

Activities at NYCC will include a dedicated DC Super Hero Girl booth within the Javits Center’s Crystal Palace, where fans on-site can get a close-up look at the action dolls and a sneak-peek at additional products within the DC Super Hero Girl world. NYCC attendees will also have the opportunity to participate in unique giveaways and photo opportunities. There will be a dedicated panel on Thursday, Oct. 8 at 5:30pm (Room 1B03) where the creative women behind-the-scenes of DC Super Hero Girls will share their vision for the universe. Panelists include:

Moderator: Tiffany Smith, DC All Access
Ashley Eckstein, Voice of DC Super Hero Girl’ “Cheetah”
Aria Moffly, DCE Creative Director
Shea Fontana, DC Super Hero Girl Animation Writer & DC Comics Graphic Novel Author
Lisa Yee, Random House Children’s Books DC Super Hero Girl Middle-Grade Novel Series Author
Christine Kim, Mattel Toy Design Manager
Tania Missad, Mattel Consumer Insights Director

“It is exciting to finally bring DC Super Hero Girl to life with all our partners who have helped create an immersive world based on this groundbreaking franchise that will allow girls and kids to engage and experience this Super Hero universe like never before,” said Brad Globe, President, Warner Bros. Consumer Products.

Additional Key Partners
Books based on the DC Super Hero Girl are also a key component of the program. Random House Children’s Books is the global master publishing partner and will create a portfolio of middle-grade novels that will bring the DC Super Hero Girl universe to life, offering all-new stories that will expand the world from what is featured in the animated content. At NYCC, Random House will unveil a portion of the first book of the middle-grade novel series, titled Wonder Woman at Super Hero High, by distributing 3-chapter samplers of the title, along with fun DC Super Hero Girl bookmarks, throughout the weekend.

DC Entertainment has also secured writer Shea Fontana to create the inaugural original graphic novel. Scheduled for release in July 2016, the young Super Heroes are kidnapped by a teenage Lex Luthor the day before Super Hero High’s semester finals. Together, they must combine their Super Hero powers to defeat Luthor and race back to school before final exams begin.

Additionally, consumer products partners around the globe are engaged in creating a merchandise program dedicated to DC Super Hero Girl across all key categories.

Developed with girls ages 6-12 in mind, DC Super Hero Girl centers on DC Comics characters during their formative teen years at Super Hero High. DC Comics’ icons including Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, and Katana are featured in storylines that explore being a unique teen, including discovering their super powers, nurturing friendships and mastering the fundamentals of being their own hero. Other DC Comics Super Heroes attending Super Hero High include Hal Jordan, Beast Boy, The Flash, and many more.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Warner Bros. Animation
Warner Bros. Animation (WBA) is one of the leading producers of animation in the entertainment industry, producing and developing projects for multiple platforms, both domestically and internationally. WBA’s TV series include Be Cool Scooby-Doo!, Teen Titans Go!, The Tom and Jerry Show and Wabbit – A Looney Tunes Production for Cartoon Network, the upcoming Bunnicula for Boomerang, Mike Tyson Mysteries for Adult Swim and the forthcoming Green Eggs and Ham for Netflix. As the home of the iconic animated characters from the DC Comics, Hanna-Barbera, MGM and Looney Tunes libraries, WBA also produces highly successful animated films — including the DC Universe Animated Original Movies — for DVD. One of the most-honored animation studios in history, WBA has won six Academy Awards®, 35 Emmy® Awards, the George Foster Peabody Award, an Environmental Media Award, a Parents’ Choice Award, the HUMANITAS Prize, two Prism Awards and 20 Annie Awards (honoring excellence in animation).

About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the “World’s Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or
www.twitter.com/mattel.

All DC characters and elements are trademarks of and © DC Comics. Super Heroes is a trademark co-owned by DC Comics. (s15)

The first episode of the DC Super Hero Girls animated shorts online series is available to watch through the official DC Super Hero Girls website. Stay tuned for further select DC Super Hero Girls news and updates right here at The World’s Finest.

Discuss this news on The DC Animation Forum!

Warner Bros., DC Entertainment Announces “DC Super Hero Girls” Initiative, Animated Content

Warner Bros. and DC Entertainment will roll out its DC Super Hero Girls initiative, a new super hero universe designed just for girls, later this year. The initiative includes a wide array of products, including animated movies, animated shorts, comics, graphic novels, toys and much more. Continue below for the official announcement, along with a first look image.

Warner Bros. And DC Entertainment In Partnership With Mattel Launch DC Super Hero Girls,
A New Super Hero Universe Designed Just For Girls, Slated For Fall 2015
Mattel to Launch Company’s First Action Figures for Girls

Unprecedented Initiative to Include Digital Content, TV Specials, Made-For-Videos,
Publishing, Toys, Apparel and Other Products

Random House Children’s Books to be Master Publishing Partner,
The LEGO Group to be Exclusive Construction Partner

Beginning in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel join forces to launch DC Super Hero Girls, an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential. Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.

Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years – prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.

“DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl,” said Diane Nelson, President of DC Entertainment. “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”

The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive digital experience, original digital content and digital publishing – providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016.

“Developing a Super Hero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience – from content to consumer products – is something we are excited to be doing in conjunction with our great partners,” said Brad Globe, President of Warner Bros. Consumer Products. “It’s really an honor to be part of this cultural moment and to be delivering a concept so rooted in a relatable and empowered theme that the characters of DC Comics are uniquely able to present.”

As master toy licensee, Mattel is collaborating with DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products on DC Super Hero Girls‘ narrative creation, interactive digital activations and ultimately a toy line launching in 2016. Mattel category-leading firsts include a line of characters for the action figure category, an area of the industry that has been primarily developed with boys in mind, and fashion dolls featuring strong, athletic bodies that stand on their own in heroic poses.

“Partnering with the best and being the best partner is of paramount importance,” said Richard Dickson, President, Chief Operating Officer, Mattel. “Together with Warner Bros. and DC Entertainment, the DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know Super Hero is a culturally relevant theme and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life.”

The Random House Books for Young Readers imprint of Random House Children’s Books has been appointed the master publishing partner for the franchise and will be creating a portfolio of books that will bring the DC Super Hero Girls world to life, beginning in Spring 2016. Random House’s publishing program will be complemented by a series of original graphic novels from DC Entertainment. The LEGO Group will also be key to building the DC Super Hero Girls franchise, leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of LEGO building sets designed to inspire girls’ imaginations. Additionally, consumer products partners around the world will be engaged in creating a merchandise line dedicated to DC Super Hero Girls across all key categories.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.

About Warner Bros. Animation
Warner Bros. Animation (WBA) is one of the leading producers of animation in the entertainment industry, producing and developing both CG and traditionally animated projects for multiple platforms, both domestically and internationally. For TV, WBA produces series such as Teen Titans Go!, The Tom and Jerry Show and the upcoming Be Cool Scooby-Doo! and Wabbit – A Looney Tunes Production for Cartoon Network, as well as Mike Tyson Mysteries for Cartoon Network’s Adult Swim. As the home of the iconic animated characters from the DC Comics, Hanna-Barbera, MGM and Looney Tunes libraries, WBA also produces highly successful animated films – including the DC Universe Animated Original Movies for DVD. One of the most-honored animation studios in history, WBA has won six Academy Awards, 35 Emmy Awards, the George Foster Peabody Award, an Environmental Media Award, a Parents’ Choice Award, the HUMANITAS Prize, two Prism Awards and 20 Annie Awards (honoring excellence in animation).

About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie, the most popular fashion doll ever produced, Hot Wheels, Monster High, American Girl, Thomas & Friends and Fisher-Price brands, including Little People and Power Wheels, MEGA Brands, including MEGA BLOKS and RoseArt, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the “World’s Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at Play at Mattel.com, where we are creating the future of PLAY!, www.facebook.com/mattel or www.twitter.com/mattel.

About Random House Children’s Books
Random House Children’s Books is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, ebooks, and apps, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company’s website, Kids @ Random (Random House Kids | home) offers an array of activities, games, and resources for children, teens, parents, and educators. Random House Children’s Books is a division of Random House LLC, a Penguin Random House Company.

About The LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in the U.S., UK, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world’s leading manufacturers of play materials. Guided by the spirit of its founder: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com. LEGO, its logo, the brick & knob configuration and the Minifigure are trademarks of The LEGO Group. 2015 The LEGO Group.

The ongoing DC Super Hero Girls initiative will kick off starting Fall 2015, and continue for the foreseeable future with a wealth of related content. The first direct-to-video animated movie, the first in a series, will debut in early-mid 2016. Additionally, the DC Super Hero Girls webisode series will kick off starting October 2015. Keep an eye on The DC Animation Forum for further updates on DC Super Hero Girls.

Discuss this news on The DC Animation Forum!