Debut Of “Beware The Batman” On Toonami Draws Nearly 700,000 Viewers

Beware The Batman nabbed solid numbers for its Saturday, May 10th, 2014 debut on Toonami, the popular programming block found on Cartoon Network’s counterpart channel Adult Swim. Beware The Batman, which airs Saturday nights at 3:00am (ET/PT), pulled in nearly 700,000 viewers in its timeslot debut. While not the highest-rated program in the massive programming block, it ranked first in its timeslot among male-dominated demographics for Adult Swim’s Toonami. Beware The Batman, featuring slick CGI visuals to match the intricate twists and turns of the narrative, stars Batman as he faces off against Gotham City’s criminal underworld with backup from ex-secret agent Alfred and lethal swordstress Katana.

The information above comes from a mix of Nielsen Media Research, independent research, and official information from Turner Broadcasting. Below is an excerpt from a press released issued by Turner Broadcasting to outlets concerning the performance of the Toonami programming block on May 10th, 2014

On Saturday night’s Toonami block, One Piece (1:30 a.m.) ranked #1 in its time period among all young adults and men. Similarly, Blue Exorcist (2 a.m.) ranked #1 in its time period among adults & men 18-24. Black Lagoon (2:30 a.m.) ranked #1 in its time period among all targeted men, while Beware the Batman (3 a.m.) ranked #1 in its timeslot among men 18-24 & 18-34. Moreover, Bleach (12 a.m.) and Naruto: Shippuden (1 a.m.) grew average delivery of targeted adults and men by double-digits vs. the same time period last year, ranging between 14% and 61%. Attack on Titan (11:30 p.m.) and Blue Exorcist (2 a.m.) also increased delivery among adults 18-34 & 18-49 and all targeted men.

Beware The Batman also pulled in more viewers than the programs both proceeding and following it.

Please note, the above data does not take into account DVR and PVR airings. DVR and PVR recorded airings, on average, can increase a program’s viewership from 5 – 10%.

Details on Beware The Batman‘s ratings for the show’s original debut on Cartoon Network’s DC Nation programming block can be found here.

The CG-animated series originally aired on Cartoon Network as part of the now-defunct DC Nation programming block, but was removed from the schedule in October 2013 for unexplained reason. Adult Swim revealed last month that Beware The Batman would be joining the Toonami programming block starting May 2014, details of which can be found here. Additionally, May 2014 schedule details can be found here. Representatives for Adult Swim state the network is committed to airing all 26 episodes.

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Beware The Batman airs Saturdays at 3:00am (ET/PT) as part of the Toonami programming block on Adult Swim. Stay tuned for further updates Beware The Batman updates here soon at The World’s Finest, including exclusive content and more.

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