Debut “Beware The Batman” Episodes On Toonami Draw Roughly 600,000 Viewers

Network-debut episodes of Beware The Batman have helped the series perform consistently as part of the popular Toonami programming block, found on Cartoon Network’s counterpart channel Adult Swim. The CG-animated series Beware The Batman, which features The Dark Knight as he faces off against Gotham City’s criminal underworld with backup from ex-secret agent Alfred and lethal swordstress Katana, airs Saturday nights at 2:30am (ET/PT). The network debut episode “Darkness,” which aired Saturday, August 9th, 2014, grabbed nearly 600,000 viewers, keeping average with the standard ratings pull for an episode of Beware The Batman. While not the highest-rated program in the massive programming block, it ranks first in its timeslot among male-dominated demographics for Adult Swim’s Toonami.

The information above comes from a mix of Nielsen Media Research data, independent research, and official information from Turner Broadcasting. Below is an excerpt from a press released issued by Turner Broadcasting to outlets concerning the performance of the Toonami programming block on August 9th, 2014.

Within Adult Swim’s Toonami block on Saturday night, Attack on Titans (11:30 p.m.) and Bleach (12 a.m.) ranked #1 in their respective time periods among all targeted adults and men. Space Dandy (12:30 a.m.) ranked #1 in its time period among all targeted adults and men 18-24 & 18-49, while One Piece (1:30 a.m.) ranked #1 in its time period among adult 18-24 and men 18-24 & 18-49. Naruto: Shippuden (1 a.m.) and Blue Exorcist (2 a.m.) ranked #1 in their respective time periods among men 18-24 & 18-49. Beware the Batman (2:30 a.m.) and Black Lagoon (3 a.m.) both ranked #1 in their respective time periods among adults 18-24 & 18-34 and all targeted men. Attack on Titans earned year-over-year growth among all targeted adults and men, ranging between 6 percent and 14 percent.

To note, the Beware The Batman episode “Fall” played to an audience of 656,000 on the night of Saturday, August 2nd, 2014, and the episode “Attraction” nabbed 511,000 viewers on the night of Saturday, July 26th, 2014. Ratings for the series have been consistent since its Toonami debut. “Fall” and “Attraction” officially debuted on home video earlier this year.

Please note, the above data does not take into account DVR and PVR airings. DVR and PVR recorded airings, on average, can increase a program’s viewership from 5 – 10%.

The CG-animated series originally aired on Cartoon Network as part of the now-defunct DC Nation programming block, but was removed from the schedule in October 2013 for unexplained reasons. After a lengthy hiatus, the show joined the Toonami programming block on Adult Swim back in May 2014, details of which can be found here. Representatives for Adult Swim state the network is committed to airing all 26 episodes.

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