Year-End 2010 Sales For “DC Universe Animated Original Movie” Animated Titles

Debuting three new feature-length titles this year, along with an animated shorts-compilation release, the DC Universe Animated Original Movie direct-to-video animated feature line from Warner Home Video moved nearly 2.5 million home video release units in 2010. Over 2,100,000 of those sales came from the three new DC Universe Animated Original Movie titles that debuted this year – Justice League: Crisis on Two Earths, Batman: Under the Red Hood and Superman/Batman: Apocalypse – and those numbers are expected to grow during the December 2010 holiday season. Note that all numbers listed in this articles are estimated numbers only based on research and market analysis.

Among the three new DC Universe Animated Original Movie titles, the July 2010 Batman: Under the Red Hood animated feature made the biggest splash of this years releases, moving 510,000 DVD units and nearly 275,000 Blu-ray units since hitting shelves. Home video retail outlets are expecting the title to finish with at least 800,000 of combined units sold by the end of 2010. The direct-to-video Batman: Under the Red Hood animated feature debuted to 140,000 DVD copies sold in its first week of sales, during the week ending August 1st, 2010.

The third feature-length DC Universe Animated Original Movie title released this year, released Fall 2010, the direct-to-video Superman/Batman: Apocalypse animated feature has moved 350,000 DVD copies since its debut. The direct-to-video Superman/Batman: Apocalypse animated feature debuted to 155,000 DVD copies sold in its first week of sales, during the week ending October 3rd, 2010, with Blu-ray units trailing closely behind with 95,000 copies moved. The latest Superman/Batman animated adventure is expected to hit 600,000 in combined DVD and Blu-ray sales before the end of 2010.

Lastly, the first 2010 release under the DC Universe Animated Original Movie banner, Justice League: Crisis on Two Earths leaped out of the gate upon release, moving an impressive 205,000 DVD copies in its first week alone. Blu-ray sales for its first week also roughly totaled 60,000 units, for the week ending February 28th, 2010. Sales quickly evened out in the following weeks and remained steady throughout the year. The critically-acclaimed direct-to-video animated feature is also expected to finish out 2010 with a projected estimate of 700,000 combined Blu-ray and DVD unit sold according to home video retail outlets.

Additionally, theDC Showcase Animated Original Shortshome video collection, anchored by the exclusive Superman/Shazam!: The Return Of Black Adamanimated short, has remained consistent in sales after a soft debut. After debuting to the combined DVD and Blu-ray sales of 94,500 in its first week, the week ending November 14th, 2010, the title has remained a steady seller, averaging roughly 15,000 20,000 units weekly in sales since its debut. The title will likely top out with a respectable 250,000 – 300,000 in combined Blu-ray and DVD estimated units moved by the end of 2010.

Please note the above sales numbers do not take into account rental numbers, OnDemand numbers or legal download numbers. Sales numbers are estimates gathered through independent research, market analysis and various home media retailing outlets. A detailed look at the sales of each release can be found in the news archives here at The World’s Finest.

Stay tuned for updates on current and upcoming DC Universe Animated Original Movie titles here at The Worlds Finest, including exclusive content and more. More details on the entire DC Universe Animated Original Movie line, including the DC Showcase Animated Original Shorts, can be found here at The World’s Finest special dedicated subsite. Please click on the links below to discuss the assorted releases covered in this article.

Superman/Shazam!: The Return of Black Adam Animated Short Talkback (Spoilers)
Superman/Shazam!: The Return of Black Adam Blu-ray/DVD Talkback (Spoilers)
Superman/Batman: Apocalypse Feature Talkback (Spoilers)
Superman/Batman: Apocalypse Blu-ray/DVD Talkback (Spoilers)
Batman: Under the Red Hood Feature Talkback (Spoilers)
Batman: Under the Red Hood Blu-ray/DVD Talkback (Spoilers)
Justice League: Crisis on Two Earths Feature Talkback (Spoilers)
Justice League: Crisis on Two Earths Blu-ray/DVD Talkback (Spoilers)

Also, the staff of The Worlds Finest would like to wish everyone Happy Holidays and all the best for the New Year. Additionally, the staff here at The Worlds Finest will be taking a break from regular news updates for the next week, from December 27th, 2010 to December 31st, 2010. Regular news updates will return January 3rd, 2011. However, keep checking The World’s Finest and The DC Animation Forum daily for special updates and breaking news.

Discuss these holiday-themed episodes on The DC Animation Forum:

Batman: The Animated Series “Christmas with the Joker” Talkback (Spoilers)
Batman: The Animated Series “Holiday Knights” Talkback (Spoilers)
Justice League “Comfort & Joy” Talkback (Spoilers)
Batman: The Brave and The Bold “Invasion of the Secret Santas” Talkback (Spoilers)

Follow The World’s Finest on Twitter and Facebook!

Leave a Reply