Month: April 2008

“Justice League: Season One” Blu-Ray Release Announced

The Justice League: Season One Blu-Ray release is scheduled to hit shelves on August 19th, 2008. While no content details are known at this time, the collection is expected to have the same extras as the standard DVD release of Justice League: Season One. The entire first season of Justice League will be collected on three Blu-Ray discs. Suggested retail price is $59.95.

Warner Home Video is expected to announce the official details in the near future.

Stay tuned for further updates.

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Online Kids’WB! Venture, DC Hero Zone Press Release

Press Release:

REIMAGINING KIDS WB! AS A MULTIPLATFORM BRAND Is an Immersive and Engaging Destination Where Kids Call the Shots

Mattel and McDonalds Among Charter Advertising and Promotional Partners

Mattel to be the Launch Partner for the DC HeroZone area of

Comcast to Be an Inaugural Distribution Partner

The Warner Bros. Television Group (WBTVG) continues its multi-destination digital entertainment strategy with the launch of, a premium, ad-supported destination built around youth-oriented, immersive entertainment which unites the Studios libraries of animated characters and programming, including Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics. The announcement was made by Bruce Rosenblum, President, Warner Bros. Television Group.

The launch of KidsWB is an opportunity for a cross-company initiative to reinvigorate and re-imagine our legendary characters and the way our businesses can work together, said Rosenblum. A compelling consumer destination that complements our existing television business, it will be an invaluable resource in developing properties and a strong addition to our digital strategy.

The Kids WB! broadcast network for children launched in 1995 and rapidly grew to become the number one programming block for kids aged 611. Todays unveiling of the new (formerly announced as T-Works) signals the brands extension into the digital marketplace. Designed for children aged 612, marks the first time that characters from across Warner Bros. unmatched collection of animation libraries have been assembled in a single online destination. will give kids the ability to interact with these iconic characters in a new way, offering tools for them to personalize and customize their own online experience in a unique fashion.

At launch, the site includes a wide array of free entertainment features and content at both the main destination and at two dedicated areas inside the DC HeroZone and KidsWBJr., focusing on pre-kindergarten users. features will include the following:

Games: More than 100 animation-themed games, including puzzle and card games, action, adventure, sports and arcade titles

Video: Thousands of videos from all the libraries of the vast Warner Bros. Animation collection

Prizes and rewards: One-of-a-kind weekly giveaways with prizes that only Warner Bros. can provide, such as real-world opportunities to interact with world-famous entertainment icons

Original programming: Original, made-for-digital animated video from some of the industrys most acclaimed creators, including new series Plastic Man and The Wizard of Oz, released under the Studio 2.0 banner

Monthly themes: Every month brings a new adventure, beginning with Mash Up May, which will enable kids to mix and match characters from all of Warner Bros. animation libraries through all facets of the site, including games, video, and downloadable content

Once inside, users can explore the DC HeroZone, a thrilling destination for all DC Super Hero fans, complete with secret files, videos, games and exclusive downloads featuring the Worlds Greatest Super Heroes from the DC Universe including Superman, Batman, Wonder Woman and a vast array of favorites.

For the pre-kindergarten set, will also contain KidsWBJr., a walled garden of age-appropriate content and activities for kids aged 25 and their parents. KidsWBJr. will also feature video, games, activities and digital downloads.

Mattel, a close and longtime partner of Warner Bros., will have the rights to launch advertising and promotional partnerships for the DC HeroZone, which will feature a gallery showcase of their DC product. Mattels involvement with the new site will incorporate a number of fun and interactive ways to further engage kids on the site while also integrating deep online brand features, offline cross-promotions and other marketing-related support.

When we were first made aware of Warner Bros. plans for its new destination and DC HeroZone area, we immediately knew we had to be a part of it and jumped on-board with additional ideas to help maximize the site and its offerings, said Doug Wadleigh, Vice President of Action Play Marketing, Mattel Brands. DC HeroZone serves as a fantastic vehicle for introducing kids to the world of DC super heroes, while also supporting our lineup of DC Super Hero action figures, vehicles, role play items and more, and provides a great opportunity that is a natural fit into our overall marketing mix. also launches with McDonalds as an advertising and promotional partner.

Plans for the next phase of development include the fully immersive virtual worlds DC HeroZone and Warner Zone.

The DC HeroZone will combine the best of DC Comics and Warner Bros. Animation to create a rich storytelling experience with interactivity and game play that allows kids to go deep into the world of DC Super Heroes and uncover secret files, gadgets, locations and more.

Warner Zone will serve as a toon universe featuring rich interactivity between users. Kids design highly customized and personalized avatars from the Studios animated library and then connect with one another to explore many different worlds and environments.

An inaugural distribution partner for is Comcast, which will offer programming on multiple advertiser-supported platforms, including its online entertainment destination,, for free streaming and its video-on-demand service for no additional cost. Titles available include The Flintstones, The Jetsons, Looney Tunes cartoons, Batman: The Animated Series, Smurfs,Superfriends, Space Ghost and Josie and the Pussycats, among others. (Additionally, WBTVG announced today that Comcast and will also serve as an inaugural distribution partner for programming from the newly announced destination, which includes hundreds of titles from current and original series, as well as those from the Warner Bros. collection.)

Comcast will have access to more than 1,000 TV episodes from the Warner Bros. library that it will make available for free streaming on and on video-on-demand. For the first time, consumers will have the ability to watch Warner Bros. hit series, kids shows and classic TV programs wherever and whenever they want to watch them, said Matt Bond, Executive Vice President, Content Acquisition for Comcast. Adding Warner Bros. brand and vast catalog of television entertainment across platforms is part of Comcasts Project Infinity, our vision to make exponentially more content available to consumers online and on TV. delivers on the promise of interactive animated entertainment, said Sam Ades, Vice President, Digital Animation, Warner Bros. Television Group. We are showing up with the right content, at the right time, on the right platform, and with an incredible user experience that will attract and engage todays savvy youth audience.

AOL will feature a branded channel. The broadband channel will stream hundreds of episodes of animated programming from across the Warner Bros. Animation, DC Comics, Looney Tunes, and Hanna-Barbera collections.

Created by Warner Bros. Animation, is WBTVGs next venture into targeted digital programming, following in the footsteps of, the leading entertainment news destination on the Internet and number one new syndicated television show; and, a web destination for moms at all ages and stages.

The design, development and operations teams are based in Burbank, Calif. The advertising inventory for is handled by WBTVGs Digital Media Sales team.

As an industry leader in programming for children, Warner Bros. Animation and adhere to strict standards with regard to online safety for kids. The destination and all its features will fully comply with the Childrens Online Privacy Protection Act (COPPA).

About Warner Bros. Animation
Warner Bros. Animation (WBA) has been producing award-winning original animation since 1930, when it released its first cartoon, Sinkin in the Bathtub. Since then, WBAs characters have set the standard for innovative, quality animation. Producing for network and cable television, online, home entertainment and feature films both domestically and internationally, WBA is highly respected for its creative and technical excellence, as well as maintaining the studios rich cartoon heritage. WBA also oversees the creative use of, and production of animated programming based on, classic animated characters from the Hanna-Barbera and DC Comics libraries. WBA is one of the most honored animation studios in history, garnering a grand total of six Academy Awards, 36 Emmy Awards, the George Foster Peabody Award, an Environmental Media Award, a Parents Choice Award, a Humanitas Award, five Prism Awards and 20 Annie Awards.

About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics Web site is located at DC SUPER HEROES and all related characters and elements are trademarks of and DC Comics.

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Warner Bros. Makes DC Cartoons Available Online

As part of the recently relaunched online portal, a new website focusing sorely on DC Comics-themed animated series has launched. Called DC HeroZone, the site will focus solely on these world-renowned heroes.

The site features games, original content, character bios, events, and, most importantly, complete episodes from some of the most highly acclaimed animated series of the past decade. Series like Batman: The Animated Series, Batman Beyond, Static Shock, The Zeta Project among others, are currently available, and many more episodes are set to be added on a regular basis in the near future.

An animated series based on the DC character Plastic Man is in the works to be featured exclusively online, as well.

The DC HeroZone will also launch its own dotcom address soon.

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Press Release For Upcoming “The Batman,” “Teen Titans” DVD Titles

Press Release:

ON JULY 8, 2008!

Batman and the Teen Titans find themselves in the fight of their lives as Warner Home Video (WHV) and DC Comics bring the final installments of their heroic animated tales to DVD with the releases of The Batman: The Complete Fifth Season and Teen Titans: The Complete Fifth Season on July 8, 2008.

The Emmy-winning animated series The Batman is an action-packed animation adventure that currently airs on Saturdays on the Kids WB. In the fifth season, the Caped Crusader works side by side with the likes of Superman, The Flash, Robin, Batgirl and Green Arrow to protect the streets of Gotham City as they are infiltrated by cunning criminal masterminds. The Joker, Lex Luthor, and Firefly are just a few of the evil foes who give the heroes a run for their money with each one bringing their own brand of chaos to the city. The Batman: The Complete Fifth Season 2-disc collection contains 13 action-packed episodes and amazing bonus features including:

Joining Forces: The Batman’s legendary Team-Ups – The producers and writers from the show have taken a page from classic DC Comics titles to present a series of team-up tales. Throughout the season, the Dark Knight joins forces with individual heroes from the DC Universe to fend off a whole new batch of super villains.

The Batman: Justice League Profiles This featurette covers the design and level of authentic detail, stemming from the comics to the screen in an installment of The Batman.

WHV will also release Teen Titans: The Complete Fifth Season, which currently airs on the Cartoon Network. Robin, Starfire and Raven square off with Brain, and his ultimate team of villains in The Brotherhood of Evil. Some Titans will be lost along the way as the vendetta escalates into a global war, and the teen phenoms must rely on Beast Boy to bring them to victory as he performs his most amazing transformation yet. This action packed 2-disc collection contains thirteen episodes and with special features highlighting a motley crew of scoundrels and crooks including:

Teen Titans: Friend and Foes The fifth season of Teen Titans finds our heroes in a worldwide membership drive recruiting new allies to combat the growing Brotherhood of Evil. In order to prepare for the final battle, all new character files for the Titans database have been created. The vignettes include:

1.)Control Freak
2.)Bob & The Source
3.)Billy Numerous
4.)Mother Mae-Eye

We are so excited about the vast array of characters that appear in The Batman: The Complete Fifth Season and Teen Titans: The Complete Fifth Season DVD sets, said Amit Desai, WHV Vice President, Kids and Sports Marketing. The battle of good versus evil is more prevalent than ever and the fans will surely be thrilled with the non-stop adventures.

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Animated “Batman,” “Superman” Jetix Weekend Schedule

Below is the schedule for this weekend’s episodes of Batman: The Animated Series and Superman: The Animated Series airing on Toon Disney.

Saturday, April 26th, 6.00pm (ET) – Superman: The Animated Series – Livewire
Saturday, April 26th, 6.30pm (ET) – Batman: The Animated Series – Joker’s Favor
Saturday, April 26th, 10.30pm (ET) – Superman: The Animated Series – Livewire
Saturday, April 26th, 11.00pm (ET) – Batman: The Animated Series – Joker’s Favor
Sunday, April 27th, 10.30pm (ET) – Superman: The Animated Series – Target
Sunday, April 27th, 11.00pm (ET) – Batman: The Animated Series – Vendetta

Batman: The Animated Series and Superman: The Animated Series also air Monday – Friday on Toon Disney.

Stay tuned for further updates.

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